Every marketing activity generates valuable data.
The challenge is not collecting metrics. It is understanding which measurements, together, provide the clearest picture of marketing performance and help marketers make more informed decisions.
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Posted on 07/10/20260 comments
Search behavior is evolving.
AI-powered search tools are changing how B2B buyers discover, research and evaluate information. Instead of clicking through multiple links, many buyers are increasingly expecting direct answers, summarized insights and faster access to relevant information.
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Posted on 06/26/20260 comments
Most B2B marketers are creating more content than ever before.
Articles, webinars, research, videos and thought leadership all help brands engage audiences and share expertise. The challenge is making sure those efforts continue delivering value over time.
Content engines help solve that challenge by creating a framework for consistently producing, distributing and extending content.
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Posted on 06/05/20260 comments
Many buying decisions are influenced through the content buyers consume, the perspectives they trust and the brands they consistently encounter throughout the research process.
That is why thought leadership continues to play an important role in B2B marketing.
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Posted on 05/22/20260 comments
B2B buyers are spending a lot of time researching independently, engaging with industry content and exploring solutions before directly interacting with vendors. As that behavior evolves, many marketers are placing greater focus on how their brands appear within trusted content environments.
That shift is contributing to the rise of editorial-led marketing in B2B. Rather than focusing only on visibility, editorial-led marketing emphasizes context, industry alignment and long-term audience engagement.
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Posted on 05/08/20260 comments