5 Ways to Ditch B2B Jargon Without Losing Authority

“Let’s operationalize our go-to-market optimization roadmap to maximize synergistic cross-functional traction.”

If you’ve ever read a sentence like that—and had no idea what it meant—you’re not alone. Jargon-filled language still clutters too much B2B content.

But here's the truth: sounding complicated doesn't make you sound smarter. It makes you sound forgettable. If you want your message to stick, you need to speak like a human. That doesn’t mean dumbing things down. It means saying something worth reading. Here’s how to ditch the jargon without sacrificing your credibility.

Posted on 06/20/20250 comments

Lights, Camera, Conversion: Using Video at Every Stage of the B2B Funnel

Video isn’t just for brand awareness anymore. Today, it drives impact at every stage of the funnel, from sparking interest to sealing the deal. If you're not using it strategically, you're leaving engagement (and revenue) on the table.

Posted on 06/06/20250 comments

5 B2B Metrics That Matter More Than You Think

B2B marketers are drowning in dashboards. From website clicks to email opens to engagement scores, we’re flooded with data. More

Posted on 05/23/20250 comments

How to Make B2B Buyers Feel Seen, Not Sold To

In the rush to automate, scale and optimize, too many B2B marketers forget one fundamental truth: buyers are people first and foremost.

Posted on 05/09/20250 comments

The B2B Creative Renaissance: Why Design Is Driving Demand Gen

B2B marketing was once all about the numbers. ROI. MQLs. SQLs. Acronyms and analytics ruled the day. While numbers are very much still essential, we’re in the middle of a creative shift, and if you’re paying attention, you’ve already felt it: Design is no longer a nice-to-have. It’s a demand-generation driver.

Posted on 04/25/20250 comments