As we enter the new year, it's time for B2B tech marketers to start thinking about the trends and strategies that will shape the industry in 2023. Here are a few key trends to keep an eye on:
- The rise of artificial intelligence (AI) in B2B tech marketing. AI-powered tools and techniques, such as machine learning and natural language processing, are becoming increasingly popular in the B2B tech space. These tools can help automate tasks, improve targeting and personalization, and drive more effective campaigns.
- An emphasis on customer experience (CX). B2B tech buyers are becoming more demanding, and they expect a seamless and personalized experience throughout the purchasing process. As a result, tech marketers will need to focus on creating and delivering compelling customer experiences that meet the needs and expectations of their target audience.
- The growth of content marketing. Content marketing has been a popular trend in the B2B tech space for several years, and it's not going away any time soon. Tech marketers will need to continue producing high-quality, relevant, and engaging content that helps educate and inform their audience.
- The importance of data-driven marketing. In the age of big data, tech marketers need to be able to use data to inform their strategy and make more informed decisions. This means investing in the right tools and technologies, as well as building a data-driven culture within their organization.
In conclusion, the B2B tech marketing landscape is changing, and tech marketers will need to adapt to stay ahead of the curve. By embracing AI, focusing on CX, leveraging content marketing, using data to drive decisions, and incorporating video into their strategy, tech marketers can position themselves for success in 2023 and beyond.
Posted on 01/05/2023 at 9:03 AM0 comments
Marketing to IT managers can be a challenging task, as these professionals are often highly educated, technically savvy, and have specific needs and priorities. Here are three of the biggest mistakes to avoid when marketing to IT managers:
- Underestimating the level of technical knowledge: IT managers are experts in their field and have a deep understanding of technology. It’s important to respect this knowledge and not underestimate the level of technical detail they will expect from your marketing materials. Be sure to thoroughly research and understand your products and services, and be prepared to provide detailed and accurate information about how they work and the benefits they offer.
- Focusing too much on features instead of benefits: IT managers are primarily interested in the benefits that your products or services can provide, rather than just a list of features. It’s important to clearly communicate the value that your products or services can bring to their organization, and how they can help improve efficiency, reduce costs, and increase productivity.
- Ignoring the IT decision-making process: IT managers are typically involved in the decision-making process when it comes to purchasing new technology. It’s important to understand the steps involved in this process and tailor your marketing efforts accordingly. This may involve targeting multiple decision makers, providing demonstrations or trials, and offering support and resources to help them evaluate your products or services.
To effectively market to IT managers, it’s important to thoroughly research and understand their needs and priorities, and clearly communicate the value and benefits of your products or services. Be prepared to provide detailed and accurate information, and be responsive and supportive throughout the decision-making process. By avoiding these common mistakes, you can increase your chances of success when marketing to IT managers and drive more sales for your business.
Posted on 01/04/2023 at 9:03 AM0 comments
Partnering with tech publishers can be a valuable strategy for B2B marketers who want to reach high-level IT professionals. Tech publishers, also known as technology media companies, produce and distribute content related to the tech industry, including news, analysis, and reviews. Here are some benefits of partnering with tech publishers:
- Access to a targeted audience:B2B tech publishers typically have a large and engaged audience of IT professionals that are hard to reach directly by other methods. By partnering with a tech publisher directly, you can access this audience and increase the visibility of your brand, products, and services.
- Enhanced credibility: Tech publishers are trusted sources of information in the tech industry. Partnering with a tech publisher can help you establish credibility and authority within your target market.
- Lead generation opportunities: Tech publishers often offer content syndication opportunities, which can be a powerful way to generate leads. By partnering with these publishers to share relevant and valuable content that speaks to the interests and needs of tech professionals, you can attract qualified leads and drive conversions.
- Increased brand awareness: Partnering with a tech publisher can help increase the visibility and awareness of your brand. By publishing content on a tech publisher’s platform, you can reach a larger and more targeted audience, which can help drive traffic to your website and increase brand awareness.
- Opportunities for thought leadership: Tech publishers often feature thought leadership content from industry experts and leading companies. By creating and sharing thought leadership content through a tech publisher, you can demonstrate your expertise and establish yourself as a thought leader in your industry. If you need content, Converge360.com offers agency services that you can contract for custom content that speaks directly to IT pros. Visit 11105agency.com for more information.
To maximize the benefits of partnering with tech publishers, it’s important to carefully research and select the right publishers for your business. Look for tech publishers that have a large and targeted audience, a strong reputation, and a track record of producing high-quality content. By partnering with tech publishers, you can reach high-level IT professionals, build credibility, generate leads, increase brand awareness, and establish yourself as a thought leader in your industry.
Posted on 01/03/2023 at 9:03 AM0 comments