Reader Feedback From Buyers Study

Results from our 2024 Buyers Study

  • SOURCE TO MAKE TECH-RELATED PURCHASING DECISIONS
    • 69.58% = Research
    • 55.00% = Digital Resources (Websites & eNewsletters
    • 45.42% = Special Reports (WPs, Case Studies, eBooks, Buying Guides etc.)
    • 41.25% = Webcasts & Virtual Events
  • EVENT TYPE IN MAKING TECHNOLOGY DECISIONS
    • 70.00% = Virtual Summits / Webcasts / Seminars
    • 30.00% = In-Person Conferences / Trade Shows
  • PREFERRED VENDOR COMMUNICATION
    • 86.32% = email
    • 55.13% = website interaction
  • SOCIAL MEDIA CHANNEL FOR TECH-RELATED DECISIONS
    • 55.40% = LinkedIn
    • 35.68% = YouTube
    • 21.13% = X (formerly Twitter)
  • OPEN-ENDED FEEDBACK
    • More Product-focused resources / demos
    • Buyers Guide / Comparison Reports