Results from our 2024 Buyers Study

• SOURCE TO MAKE TECH-RELATED PURCHASING DECISIONS

  • 69.58% = Research
  • 55.00% = Digital Resources (Websites & eNewsletters
  • 45.42% = Special Reports (WPs, Case Studies, eBooks, Buying Guides etc.)
  • 41.25% = Webcasts & Virtual Events

• EVENT TYPE IN MAKING TECHNOLOGY DECISIONS

  • 70.00% = Virtual Summits / Webcasts / Seminars
  • 30.00% = In-Person Conferences / Trade Shows

• PREFERRED VENDOR COMMUNICATION

  • 86.32% = email
  • 55.13% = website interaction

• TECHNOLOGY DECISION MAKING LEVEL

  • 69.79% = Evaluate Vendors / Products
  • 60.00% = Recommend Vendors / Products
  • 48.51% = Authorize / Approve / Make Purchases

• SOCIAL MEDIA CHANNEL FOR TECH-RELATED DECISIONS

  • 55.40% = LinkedIn
  • 35.68% = YouTube
  • 21.13% = X (formerly Twitter)

• OPEN-ENDED FEEDBACK

  • More Product-focused resources / demos
  • Buyers Guide / Comparison Reports