Reader Feedback From Buyers Study
Results from our 2024 Buyers Study
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SOURCE TO MAKE TECH-RELATED PURCHASING DECISIONS
- 69.58% = Research
- 55.00% = Digital Resources (Websites & eNewsletters
- 45.42% = Special Reports (WPs, Case Studies, eBooks, Buying Guides etc.)
- 41.25% = Webcasts & Virtual Events
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EVENT TYPE IN MAKING TECHNOLOGY DECISIONS
- 70.00% = Virtual Summits / Webcasts / Seminars
- 30.00% = In-Person Conferences / Trade Shows
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PREFERRED VENDOR COMMUNICATION
- 86.32% = email
- 55.13% = website interaction
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TECHNOLOGY DECISION MAKING LEVEL
- 69.79% = Evaluate Vendors / Products
- 60.00% = Recommend Vendors / Products
- 48.51% = Authorize / Approve / Make Purchases
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SOCIAL MEDIA CHANNEL FOR TECH-RELATED DECISIONS
- 55.40% = LinkedIn
- 35.68% = YouTube
- 21.13% = X (formerly Twitter)
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OPEN-ENDED FEEDBACK
- More Product-focused resources / demos
- Buyers Guide / Comparison Reports