Reader Feedback From Buyers Study

Results from our 2024 Buyers Study

  • TECHNOLOGY DECISIONS
    • 71.05% look for education specific resources to make their decisions
  • SOURCE TO MAKE TECH-RELATED PURCHASING DECISIONS
    • 71.71% = Research
    • 60.53% = Digital Resources (Websites & eNewsletters
    • 52.63% = In-Person Conferences / Trade Shows / Seminars
    • 41.45% = Special Reports (WPs, Case Studies, eBooks, Buying Guides etc.)
    • 34.87% = Webcasts & Virtual Events
  • EVENT TYPE IN MAKING TECHNOLOGY DECISIONS
    • 50.66% = Virtual Summits / Webcasts / Seminars
    • 49.34% = In-Person Conferences / Trade Shows
  • PREFERRED METHOD OF VIEWING WEBCASTS
    • 54.05% = Register to view on-demand at their convenience
  • SOCIAL MEDIA CHANNEL FOR TECH-RELATED DECISIONS
    • 35.65% = LinkedIn
    • 26.09% = YouTube
    • 14.78% = X (formerly Twitter)
  • PREFERRED VENDOR COMMUNICATION
    • 59.26% = email
    • 20.37% = website interaction