Results from our 2024 Buyers Study

• TECHNOLOGY DECISIONS

  • 71.05% look for education specific resources to make their decisions

• SOURCE TO MAKE TECH-RELATED PURCHASING DECISIONS

  • 71.71% = Research
  • 60.53% = Digital Resources (Websites & eNewsletters
  • 52.63% = In-Person Conferences / Trade Shows / Seminars
  • 41.45% = Special Reports (WPs, Case Studies, eBooks, Buying Guides etc.)
  • 34.87% = Webcasts & Virtual Events

• EVENT TYPE IN MAKING TECHNOLOGY DECISIONS

  • 50.66% = Virtual Summits / Webcasts / Seminars
  • 49.34% = In-Person Conferences / Trade Shows

• PREFERRED METHOD OF VIEWING WEBCASTS

  • 54.05% = Register to view on-demand at their convenience

• TECHNOLOGY DECISION MAKING LEVEL

  • 62.32% = Recommend Vendors / Products
  • 58.70% = Evaluate Vendors / Products
  • 40.58% = Authorize / Approve / Make Purchases

• SOCIAL MEDIA CHANNEL FOR TECH-RELATED DECISIONS

  • 35.65% = LinkedIn
  • 26.09% = YouTube
  • 14.78% = X (formerly Twitter)

• PREFERRED VENDOR COMMUNICATION

  • 59.26% = email
  • 20.37% = website interaction