Reader Feedback From Buyers Study
Results from our 2024 Buyers Study
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TECHNOLOGY DECISIONS
- 71.05% look for education specific resources to make their decisions
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SOURCE TO MAKE TECH-RELATED PURCHASING DECISIONS
- 71.71% = Research
- 60.53% = Digital Resources (Websites & eNewsletters
- 52.63% = In-Person Conferences / Trade Shows / Seminars
- 41.45% = Special Reports (WPs, Case Studies, eBooks, Buying Guides etc.)
- 34.87% = Webcasts & Virtual Events
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EVENT TYPE IN MAKING TECHNOLOGY DECISIONS
- 50.66% = Virtual Summits / Webcasts / Seminars
- 49.34% = In-Person Conferences / Trade Shows
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PREFERRED METHOD OF VIEWING WEBCASTS
- 54.05% = Register to view on-demand at their convenience
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TECHNOLOGY DECISION MAKING LEVEL
- 62.32% = Recommend Vendors / Products
- 58.70% = Evaluate Vendors / Products
- 40.58% = Authorize / Approve / Make Purchases
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SOCIAL MEDIA CHANNEL FOR TECH-RELATED DECISIONS
- 35.65% = LinkedIn
- 26.09% = YouTube
- 14.78% = X (formerly Twitter)
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PREFERRED VENDOR COMMUNICATION
- 59.26% = email
- 20.37% = website interaction