How to Audit Your Content Library in 90 Minutes
Most content audits never get finished. They start with ambitious spreadsheets, endless categorization and good intentions, then they stall somewhere around row 129 when someone realizes they have 500+ assets to review and no clear path forward.
The problem isn't the audit itself. It's the approach. When you treat a content audit like a comprehensive archaeological dig, you end up buried in data with no actionable next steps.
Here's a better way: a 90-minute time-boxed audit that helps you evaluate what you have, spot what's missing, find hidden repurposing opportunities and make confident decisions about what to keep, update or retire.
When you have limited time, you focus on what matters most.
A 90-minute audit isn't exhaustive. It's strategic, and for most B2B marketing teams, strategic is exactly what you need.
Here's how to structure your 90-minute audit.
Minute 0-15: Set Your Focus and Gather Your Data. Before you dive into individual assets, decide what you're auditing and why. Are you:
- Preparing for a campaign refresh?
- Looking to support a new product launch?
- Trying to fill gaps in your buyer journey?
- Identifying repurposing opportunities?
Your focus determines what content you'll prioritize. If you're launching a new solution, concentrate on content related to that topic. If you're trying to improve mid-funnel engagement, focus on case studies, webinars and comparison resources.
Next, pull your analytics quickly:
- Top 10 performing pages or assets by traffic (last 90 days)
- Top 10 by conversion or engagement
- Content published in the last 12 months
Don't overthink this step. You're not building a perfect data model; you're gathering enough insight to make fast informed decisions.
Minute 15-45: The Quick-Scan Review. Now review your content in three passes, spending roughly 10 minutes on each category.
- In the first pass, look at your highest-traffic and highest-converting assets.
- In the second pass, focus solely on recent campaign assets. Review content from the last three to six months: whitepapers, webinars, blog series, landing pages, etc.
- In the final pass, look only at buyer journey gaps. Map your content to your buyer journey stages: awareness, consideration and decision.
Minute 45-60: Categorize and Prioritize. Take what you've learned and sort your content into four simple buckets.
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Keep and Promote - Content that's working well and should stay active. These assets deserve more visibility. Feature them on landing pages, link to them in nurture emails or house them in a microsite.
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Update and Refresh -
Assets that are solid but outdated. Maybe stats need refreshing, examples need updating or CTAs need to be aligned with current offers. Schedule these for quick revisions.
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Repurpose and Extend -
Content with strong bones that can be turned into multiple formats. A research report becomes a blog series. A webinar becomes short video clips. A whitepaper becomes an interactive assessment.
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Sunset or Archive -
Content that's no longer relevant, accurate or aligned with your messaging. Don't be afraid to retire assets that aren't serving your audience anymore. Outdated content can hurt credibility more than help it.
Minute 60-75: Spot Repurposing Opportunities. Look at your "Keep and Promote" and "Update and Refresh" lists and identify quick repurposing wins. Examples:
- Turn a high-performing blog post into a LinkedIn carousel or short video
- Combine related blog posts into a downloadable guide
- Pull highlights from a webinar for an email nurture series
The goal is to extend the life and reach of content that's already proven valuable without starting from scratch.
Minute 75-90: Create Your Action Plan. Finish strong with a clear, prioritized action plan. Don't try to tackle everything at once. Identify:
- Three Quick Wins: Updates or repurposing tasks you can complete this week
- Two Gap-Filling Projects: New content needed to support active campaigns or buyer journey stages
- One Sunsetting Decision: Content to archive or remove from circulation
Write these down with owners and deadlines. A content audit only matters if it leads to action.
Final Thought
You don't need a perfect content audit. You need a useful one. By time-boxing your review, focusing on what matters most and committing to action, you turn what's usually an overwhelming project into a practical, repeatable process that actually improves your marketing performance.
Ninety minutes. Four buckets. One action plan. That's all it takes to transform your content library from a cluttered archive into a strategic asset that drives real results.
Posted on 01/16/2026