To engage buyers meaningfully and drive conversions, your content must align with their stage in the buyer journey: awareness, consideration and decision. Intent-based marketing ensures your content matches the needs of buyers at each step, creating relevant and compelling touchpoints from start to finish. Here’s how to align your content strategy effectively.
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Posted on 12/06/20240 comments
To boost your content’s reach and engage key audiences in 2025, you may want to take a layered approach and focus on the most effective B2B distribution channels. Below we dive into a few to consider before finalizing your marketing plans.
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Posted on 11/15/20240 comments
Chatbots have become powerful tools for lead generation and nurturing, offering real-time interaction that enhances engagement and supports conversion. Here’s how to effectively use chatbots in B2B marketing to capture leads, engage prospects and provide instant answers.
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Posted on 11/01/20240 comments
In the competitive B2B landscape, effective lead nurturing is crucial for converting prospects into loyal customers. Businesses can build strong relationships and guide leads through the sales funnel by employing targeted strategies and providing valuable content.
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Posted on 10/18/20240 comments
LinkedIn, with its vast network of professionals and businesses, stands as an unparalleled platform for B2B growth. Beyond just a networking site, LinkedIn offers robust tools and opportunities for marketers to enhance brand visibility, generate leads and drive business outcomes. Here's how B2B marketers can fully leverage LinkedIn beyond basic networking.
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Posted on 10/04/20240 comments